By studying browsing behaviors from one of the larger panels of consumer behavior available, currently enrolled students and results of our applicant and student surveys, we are able to find common patterns of behavior before applicants consider going back to school.
This helps identify prospective students based on any number of data points, including who they are, where they live, their income, education level and most importantly, what they are looking for.
By monitoring their interactions with the offers and final purchase outcomes through our surveys, our AI system continues to learn and improve over time.
Multi-Channel Marketing Ecosystem
Through a smart combination of strategic initiatives and multi-channel marketing including social media, display ads, paid search (SEM), content, mobile marketing, and affiliate marketing, we generate, validate, verify and nurture your most qualified leads … then transfer them to you, primed to launch their careers in your program.
A Supportive Lead Nurturing and Verification Methodology
We communicate with our opt-in leads throughout the purchasing decision cycle via a combination of human and AI generated emails, in addition to text and/or calls.
This allows us to verify the authenticity of the lead while uncovering the needs, building the rapport and providing the training solutions.
We’re more than a lead gen firm; we’re the liaison between you and your best prospects.
Our Lead System
We have integrated our data management platform with a commercially robust lead system that allows us to integrate seamlessly our leads directly to our client school systems via an API or Host and Post.
This allows for easy management and tracking of leads in real time, testing of leads with the schools and real time lead validation, returns and lead acceptance.
We have the ability to customize our system to accommodate school validation requirements, geo-targeting, pacing by programs etc.
The on-boarding process is simple and we have the support to implement the integration for you.